{"title":"Data and Business \"Dynamic\" Integration to Maximize Power","url":"/en/posts/2018-data-business-integration/","date":"2018-03-15","type":"posts","content":"\u003cp\u003e\u003cem\u003eThis article is adapted from an interview by DataYuan\u003c/em\u003e\u003c/p\u003e\n\u003ch2 id=\"the-first-step-in-fine-grained-operations\"\u003e\n  The First Step in Fine-Grained Operations\n  \u003ca class=\"heading-link\" href=\"#the-first-step-in-fine-grained-operations\"\u003e\n    \u003ci class=\"fa-solid fa-link\" aria-hidden=\"true\" title=\"Link to heading\"\u003e\u003c/i\u003e\n    \u003cspan class=\"sr-only\"\u003eLink to heading\u003c/span\u003e\n  \u003c/a\u003e\n\u003c/h2\u003e\n\u003cp\u003eThe first step for internet companies in fine-grained operations is to \u003cstrong\u003econstantly pay attention to users\u003c/strong\u003e and analyze their behavioral data, including acquisition, activation, conversion, retention, and repurchase.\u003c/p\u003e\n\u003ch2 id=\"the-full-user-lifecycle-model\"\u003e\n  The Full User Lifecycle Model\n  \u003ca class=\"heading-link\" href=\"#the-full-user-lifecycle-model\"\u003e\n    \u003ci class=\"fa-solid fa-link\" aria-hidden=\"true\" title=\"Link to heading\"\u003e\u003c/i\u003e\n    \u003cspan class=\"sr-only\"\u003eLink to heading\u003c/span\u003e\n  \u003c/a\u003e\n\u003c/h2\u003e\n\u003cp\u003eBased on this, Zhuge.io has developed the user-centric \u003cstrong\u003eUTSE model\u003c/strong\u003e for the entire user lifecycle, which connects data from ad placements to online platform visits and business systems (customer service, CRM).\u003c/p\u003e\n\u003cp\u003eWe have further enhanced our data collection, analysis, and optimization features for marketing scenarios:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAd Monitoring\u003c/li\u003e\n\u003cli\u003eDeepshare Mobile Promotion\u003c/li\u003e\n\u003cli\u003eSEM Campaign Optimization\u003c/li\u003e\n\u003cli\u003eSmart Engagement Platform\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"smart-engagement-a-combination-of-two-dynamics\"\u003e\n  Smart Engagement: A Combination of Two Dynamics\n  \u003ca class=\"heading-link\" href=\"#smart-engagement-a-combination-of-two-dynamics\"\u003e\n    \u003ci class=\"fa-solid fa-link\" aria-hidden=\"true\" title=\"Link to heading\"\u003e\u003c/i\u003e\n    \u003cspan class=\"sr-only\"\u003eLink to heading\u003c/span\u003e\n  \u003c/a\u003e\n\u003c/h2\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u0026ldquo;The \u0026lsquo;dynamic combination\u0026rsquo; of data and business can unleash the greatest power.\u0026rdquo;\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003cp\u003e\u003cstrong\u003eThe first dynamic combination\u003c/strong\u003e: A user lifecycle data analysis platform that enables data-intelligent decision-making for everyone in the enterprise.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe second dynamic combination\u003c/strong\u003e: Smart engagement, which achieves automated data optimization.\u003c/p\u003e\n\u003ch3 id=\"smart-engagement-case-study-xiangshang-finance\"\u003e\n  Smart Engagement Case Study: Xiangshang Finance\n  \u003ca class=\"heading-link\" href=\"#smart-engagement-case-study-xiangshang-finance\"\u003e\n    \u003ci class=\"fa-solid fa-link\" aria-hidden=\"true\" title=\"Link to heading\"\u003e\u003c/i\u003e\n    \u003cspan class=\"sr-only\"\u003eLink to heading\u003c/span\u003e\n  \u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003eXiangshang Finance designed many trigger rules using Zhuge.io\u0026rsquo;s Smart Engagement Platform to target a select group of users who meet specific criteria, achieving precise engagement.\u003c/p\u003e\n\u003cp\u003eFor example, sending an SMS with a novice-friendly investment product to \u003cstrong\u003eusers who haven\u0026rsquo;t linked their bank card within 24 hours of registration\u003c/strong\u003e:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eLinking a bank card is an expression of trust in the brand and the first step toward making an initial investment.\u003c/li\u003e\n\u003cli\u003eThe 24-hour time limit is set to a period that is convenient for the user.\u003c/li\u003e\n\u003cli\u003eNo extra operational costs are spent on users who have already linked their cards.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u0026ldquo;Automated marketing operates on a scale of seconds, minutes, and hours. The essence of smart engagement is to automatically trigger rules for recall, activation, and retention based on each user\u0026rsquo;s unique context.\u0026rdquo;\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003ch2 id=\"data-driven-mindset-the-way-and-the-method\"\u003e\n  Data-Driven Mindset: The Way and the Method\n  \u003ca class=\"heading-link\" href=\"#data-driven-mindset-the-way-and-the-method\"\u003e\n    \u003ci class=\"fa-solid fa-link\" aria-hidden=\"true\" title=\"Link to heading\"\u003e\u003c/i\u003e\n    \u003cspan class=\"sr-only\"\u003eLink to heading\u003c/span\u003e\n  \u003c/a\u003e\n\u003c/h2\u003e\n\u003cp\u003eTo achieve fine-grained operations, companies need a \u0026ldquo;data-driven mindset,\u0026rdquo; which involves two aspects:\u003c/p\u003e\n\u003ch3 id=\"1-business-mindset\"\u003e\n  1. Business Mindset\n  \u003ca class=\"heading-link\" href=\"#1-business-mindset\"\u003e\n    \u003ci class=\"fa-solid fa-link\" aria-hidden=\"true\" title=\"Link to heading\"\u003e\u003c/i\u003e\n    \u003cspan class=\"sr-only\"\u003eLink to heading\u003c/span\u003e\n  \u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003eThe business logic behind the operations. This isn\u0026rsquo;t just for the boss to consider; every employee, regardless of their position, needs to re-examine their work from this perspective. Business improvement can only be achieved by unlocking the value of data.\u003c/p\u003e\n\u003ch3 id=\"2-user-centric-mindset\"\u003e\n  2. User-Centric Mindset\n  \u003ca class=\"heading-link\" href=\"#2-user-centric-mindset\"\u003e\n    \u003ci class=\"fa-solid fa-link\" aria-hidden=\"true\" title=\"Link to heading\"\u003e\u003c/i\u003e\n    \u003cspan class=\"sr-only\"\u003eLink to heading\u003c/span\u003e\n  \u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003eBeing truly user-centric. In many companies, employees only think about how to meet the KPIs set by their boss. \u0026ldquo;Being user-centric\u0026rdquo; is often just a verbal expression and not implemented in their daily work.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u0026ldquo;A data-driven mindset is the \u0026lsquo;way\u0026rsquo; (the Tao), and the product is the \u0026lsquo;method\u0026rsquo; (the Shu). Having both is essential to truly achieve data-driven business growth.\u0026rdquo;\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003ch2 id=\"on-being-pragmatic\"\u003e\n  On Being Pragmatic\n  \u003ca class=\"heading-link\" href=\"#on-being-pragmatic\"\u003e\n    \u003ci class=\"fa-solid fa-link\" aria-hidden=\"true\" title=\"Link to heading\"\u003e\u003c/i\u003e\n    \u003cspan class=\"sr-only\"\u003eLink to heading\u003c/span\u003e\n  \u003c/a\u003e\n\u003c/h2\u003e\n\u003cp\u003eZhuge.io is relatively low-key, especially regarding fundraising. Its previous funding rounds were not publicly announced.\u003c/p\u003e\n\u003cp\u003eIn reality, it\u0026rsquo;s not that Zhuge.io is too low-key, but that the overall environment is too high-profile about fundraising events. Many entrepreneurs exaggerate their funding amounts to get more exposure and higher valuations.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eZhuge.io is a pragmatic company. Our original intention is to build a first-class product that brings value to business growth.\u003c/strong\u003e\u003c/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eOriginal article link: \u003ca href=\"https://cloud.tencent.com/developer/article/1108195\"  class=\"external-link\" target=\"_blank\" rel=\"noopener\"\u003eInterview with DataYuan\u003c/a\u003e\u003c/em\u003e\u003c/p\u003e\n","description":"DataYuan Exclusive Interview: Sharing how Zhugeio Helps Enterprises Achieve Data-Driven Refined Operations"}