{"title":"ZhugeIO Completes Series A Financing, Releases Three Major Scenario Solutions","url":"/en/posts/2017-series-a-announcement/","date":"2017-02-28","type":"posts","content":"\u003cp\u003e\u003cem\u003eThis article is adapted from a 36Kr report.\u003c/em\u003e\u003c/p\u003e\n\u003ch2 id=\"series-a-funding\"\u003e\n  Series A Funding\n  \u003ca class=\"heading-link\" href=\"#series-a-funding\"\u003e\n    \u003ci class=\"fa-solid fa-link\" aria-hidden=\"true\" title=\"Link to heading\"\u003e\u003c/i\u003e\n    \u003cspan class=\"sr-only\"\u003eLink to heading\u003c/span\u003e\n  \u003c/a\u003e\n\u003c/h2\u003e\n\u003cp\u003eIn early 2017, ZhugeIO completed its Series A funding, led by \u003cstrong\u003eBlueRun Ventures\u003c/strong\u003e and followed by \u003cstrong\u003eSinovation Ventures\u003c/strong\u003e.\u003c/p\u003e\n\u003cp\u003eIn this market, there are also Sensors Data and GrowingIO. Their differences are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGrowingIO focuses on codeless tracking, which allows for faster integration but lacks depth.\u003c/li\u003e\n\u003cli\u003eSensors Data has always focused on private deployment.\u003c/li\u003e\n\u003cli\u003eZhugeIO started with a SaaS model and later added private deployment options.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"solutions-for-three-major-scenarios\"\u003e\n  Solutions for Three Major Scenarios\n  \u003ca class=\"heading-link\" href=\"#solutions-for-three-major-scenarios\"\u003e\n    \u003ci class=\"fa-solid fa-link\" aria-hidden=\"true\" title=\"Link to heading\"\u003e\u003c/i\u003e\n    \u003cspan class=\"sr-only\"\u003eLink to heading\u003c/span\u003e\n  \u003c/a\u003e\n\u003c/h2\u003e\n\u003cp\u003eZhugeIO provides fine-grained operational analytics. The first half is \u003cstrong\u003ead/channel placement monitoring and optimization\u003c/strong\u003e, and the second half is \u003cstrong\u003eoperational analysis and optimization\u003c/strong\u003e.\u003c/p\u003e\n\u003ch3 id=\"scenario-1-ad-monitoring\"\u003e\n  Scenario 1: Ad Monitoring\n  \u003ca class=\"heading-link\" href=\"#scenario-1-ad-monitoring\"\u003e\n    \u003ci class=\"fa-solid fa-link\" aria-hidden=\"true\" title=\"Link to heading\"\u003e\u003c/i\u003e\n    \u003cspan class=\"sr-only\"\u003eLink to heading\u003c/span\u003e\n  \u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003eFrom impressions and clicks to the subsequent contribution to user LTV, data can be segmented by region, ad slot, and even creative.\u003c/p\u003e\n\u003ch3 id=\"scenario-2-acquisition-analysis\"\u003e\n  Scenario 2: Acquisition Analysis\n  \u003ca class=\"heading-link\" href=\"#scenario-2-acquisition-analysis\"\u003e\n    \u003ci class=\"fa-solid fa-link\" aria-hidden=\"true\" title=\"Link to heading\"\u003e\u003c/i\u003e\n    \u003cspan class=\"sr-only\"\u003eLink to heading\u003c/span\u003e\n  \u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003eSince different businesses have different models, the actions that measure effectiveness also vary. ZhugeIO supports custom conversion goals.\u003c/p\u003e\n\u003cp\u003eFor example, a financial client can set \u0026ldquo;linking a bank card\u0026rdquo; as a goal. After filtering for valid users, ZhugeIO can then trace back the channels they came from.\u003c/p\u003e\n\u003ch3 id=\"scenario-3-smart-engagement\"\u003e\n  Scenario 3: Smart Engagement\n  \u003ca class=\"heading-link\" href=\"#scenario-3-smart-engagement\"\u003e\n    \u003ci class=\"fa-solid fa-link\" aria-hidden=\"true\" title=\"Link to heading\"\u003e\u003c/i\u003e\n    \u003cspan class=\"sr-only\"\u003eLink to heading\u003c/span\u003e\n  \u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003eUsers often forget to pay after placing an order. Without timely reminders, these orders are lost.\u003c/p\u003e\n\u003cp\u003eBusinesses only need to set the target users and timing, and ZhugeIO can reach out to them at the right moment.\u003c/p\u003e\n\u003ch2 id=\"team-upgrade\"\u003e\n  Team Upgrade\n  \u003ca class=\"heading-link\" href=\"#team-upgrade\"\u003e\n    \u003ci class=\"fa-solid fa-link\" aria-hidden=\"true\" title=\"Link to heading\"\u003e\u003c/i\u003e\n    \u003cspan class=\"sr-only\"\u003eLink to heading\u003c/span\u003e\n  \u003c/a\u003e\n\u003c/h2\u003e\n\u003cp\u003eAt the beginning of this year, the company made a key personnel appointment:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eZiqi Zhao\u003c/strong\u003e joined ZhugeIO as President, responsible for company operations and directly leading sales and customer service.\u003c/li\u003e\n\u003cli\u003eI serve as CEO and CTO, focusing more on product and technology direction.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eZiqi Zhao has 16 years of experience in marketing and consulting for large enterprise management software and solutions, having previously worked at world-renowned software companies such as Oracle, SAP, and Microsoft.\u003c/p\u003e\n\u003ch2 id=\"current-data\"\u003e\n  Current Data\n  \u003ca class=\"heading-link\" href=\"#current-data\"\u003e\n    \u003ci class=\"fa-solid fa-link\" aria-hidden=\"true\" title=\"Link to heading\"\u003e\u003c/i\u003e\n    \u003cspan class=\"sr-only\"\u003eLink to heading\u003c/span\u003e\n  \u003c/a\u003e\n\u003c/h2\u003e\n\u003cp\u003eAs of the time of publication:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTeam of \u003cstrong\u003e60+\u003c/strong\u003e people\u003c/li\u003e\n\u003cli\u003eOver \u003cstrong\u003e18,000\u003c/strong\u003e registered users\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003e200+\u003c/strong\u003e paying enterprise clients\u003c/li\u003e\n\u003cli\u003eCustomer contract value ranges from tens of thousands to hundreds of thousands of yuan.\u003c/li\u003e\n\u003c/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eOriginal article link: \u003ca href=\"https://36kr.com/p/5064607\"  class=\"external-link\" target=\"_blank\" rel=\"noopener\"\u003e36Kr Report\u003c/a\u003e\u003c/em\u003e\u003c/p\u003e\n","description":"ZhugeIO completed Series A funding led by BlueRun Ventures, and released three scenario solutions: Ad Monitoring, Acquisition Analysis, and Intelligent Engagement."}